ALDEN'S ORGANIC PACKAGING SYSTEM
Alden's Organic, guided by designer Jessica Lennard, came to us for help with a large-scale packaging redesign. My team was tasked with capturing seductive and very detailed images of over 50 different products.
Photographing ice cream and frozen novelties can be very challenging, especially at the macro level. We devised a system using AC and dehumidifiers that allowed the products to have just the right amount of melt, without looking too dry or too wet. The images needed to be captured in ultra high res to be used both for crisp clear packaging as well as large trade show and window displays. Alden's requested that the imagery be simple and seductive. We aimed to shoot the ice cream in a way that would stand out from the competition and veer away from stuffy and traditional.
We were successful delivering on Alden's requests. Through light and styling we created a system of product images that are both loose and natural, without becoming sloppy and losing taste appeal. They are inviting, but not overly casual, for an end result that is both uncomplicated and beautiful.
