LOMA LINDA LINDA LOMA PACKAGING Loma Linda is a brand that had a very loyal, but size-limited customer base. Their goal was to bring their offerings to a larger audience. We were chosen by the Seattle-based brand developers Retail Voodoo to help in their mission. The product, though both nutritious and delicious, is not much to look at straight out of the package. Our team had the challenge of taking a food line that was predominantly manufactured for shelf stability and making it attractive to a health and environmentally-minded consumer. We achieved this with high-key lighting, simplified styling, and bright backgrounds. We added just enough garnishes to sell, but not overpromise the contents of the package. After capturing the poppy, high key imagery for the front of the packages, we switched gears to create recipe-based, environmental food shots for their website. These images allow the customer to imagine the culinary possibilities of the plant-based proteins inside the package.
LINDA LOMA PACKAGING Loma Linda is a brand that had a very loyal, but size-limited customer base. Their goal was to bring their offerings to a larger audience. We were chosen by the Seattle-based brand developers Retail Voodoo to help in their mission. The product, though both nutritious and delicious, is not much to look at straight out of the package. Our team had the challenge of taking a food line that was predominantly manufactured for shelf stability and making it attractive to a health and environmentally-minded consumer. We achieved this with high-key lighting, simplified styling, and bright backgrounds. We added just enough garnishes to sell, but not overpromise the contents of the package. After capturing the poppy, high key imagery for the front of the packages, we switched gears to create recipe-based, environmental food shots for their website. These images allow the customer to imagine the culinary possibilities of the plant-based proteins inside the package.
