JIF POWER UPS & POPPERS PACKAGING
Jif, led by LPK in Cincinnati, hired us to make inviting and playful compositions of a new peanut butter snack line they were launching.
What made this shoot very challenging was the condition of the product. The bars were still in beta testing at the time of our shoot. These bars were very soft, and did not arrive camera ready. Our stylist had to almost fully rebuild many of the bars, including re-dipping them in their chocolate and peanut butter coatings.